Creekmur Wealth Advisors

What to Consider Doing in a Down Market

Written by Creekmur Wealth Advisors | 5:45 PM on March 17, 2025

The Reality of Market Downturns

Market downturns are not an "if," but a "when." Like the changing seasons, corrections and bear markets are an inevitable part of economic systems. However, downturns don’t necessarily warrant panic. For retirees and those planning to retire, staying calm, informed, and strategic may help in navigating financial turbulence.

This article outlines considerations for down market strategies, offers investment insights, and explores ways to potentially maintain financial stability during market downturns.

Understanding Market Downturns

What Is a Down Market?

Market downturns refer to periods when financial markets experience a decline in value. They are often categorized as:

For context, the S&P 500, a key indicator of market health, has gone through numerous corrections and bear markets over the years. Despite these ups and downs, it has consistently delivered strong positive long-term returns.

Downturns can be viewed as reset points for the market, where prices drop, valuations adjust, and opportunities may emerge for disciplined investors.

Why Market Cycles Are Normal

The market follows a natural cycle of peaks and troughs, with periods of growth (bull markets) followed by corrections (bear markets). This cyclical pattern has been observed throughout history.

For example, during the Great Recession (2007-2009), investors who maintained their strategies eventually experienced the longest bull market in history, spanning 11 years from 2009 to 20201.

As Warren Buffett has noted:
"A market downturn doesn’t bother us. It is an opportunity to increase our ownership of great companies with great management at good prices".

While downturns can be challenging in the short term, they may present opportunities for long-term gains.

Strategies to Consider in a Down Market

Stick to Your Financial Plan

A well-structured financial plan can provide clarity and reduce the likelihood of emotional decision-making.

If you don’t have a financial plan, consulting a professional to develop one with clear goals, appropriate asset allocation, and a long-term strategy may be beneficial.

Consider Dollar-Cost Averaging

Dollar-cost averaging involves investing a fixed amount of money regularly, regardless of market conditions. This approach can result in purchasing more shares when prices are low and fewer shares when prices are high, potentially lowering the average purchase cost over time.

For instance, investing $500 monthly in a mutual fund during a down market may allow you to acquire more units, which could position your portfolio for growth when the market recovers. However, it's important to consider your time horizon—such as when you plan to retire—since this strategy works best with a long-term investment outlook to ride out market fluctuations.

Diversify Your Portfolio

Diversification involves spreading investments across various asset classes (e.g., stocks, bonds, real estate) and sectors (e.g., technology, healthcare, consumer goods) to reduce the impact of a downturn in any single area.

Here are a couple steps to consider when it comes to diversification:

  • Review your portfolio for areas of concentration.
  • Explore assets that may perform well in a downturn, such as government bonds or dividend-paying stocks.

Evaluate Your Risk Tolerance

Market downturns can test your risk tolerance. If portfolio fluctuations cause significant stress, it may be time to reassess your investment mix.

Here are some considerations when it comes to risk tolerance:

  • Younger investors with longer time horizons may be able to take on more risk.
  • Retirees or those nearing retirement may prioritize preservation over aggressive growth.

A financial advisor can help align your portfolio with your goals and risk tolerance.

Explore Roth IRA Conversions

A market downturn may present an opportunity for a Roth IRA conversion. Lower account values during a downturn can reduce the tax impact of the conversion. Over time, the tax-free growth of a Roth IRA could offer financial advantages.

This strategy should be discussed with a qualified tax advisor to ensure it aligns with your overall financial situation.

Staying the Course

The Risks of Emotional Investing

The reality is that investors who sell during downturns leave themselves vulnerable to missing out on subsequent recoveries. As Peter Lynch famously said: "Far more money has been lost by investors trying to anticipate corrections than in the corrections themselves."

Maintaining a long-term perspective and avoiding emotional reactions may help navigate market volatility.

Focus on Controllable Factors

While market movements are beyond your control, there are steps you can take to strengthen your financial position:

  • Pay down high-interest debt.
  • Review your budget and identify areas to reduce expenses.
  • Ensure your insurance coverage is adequate.

Focusing on actionable steps can provide a sense of control and confidence in your financial health.

The Role of Financial Advisors

Why Professional Guidance Matters

Navigating a down market can be complex, particularly when retirement or long-term financial security is at stake. A financial advisor can offer tailored strategies based on your unique circumstances.

A few areas that a financial advisor can support in, but is not limited to, the following:

  • Rebalancing your portfolio.
  • Identifying tax-saving opportunities, such as Roth IRA conversions.
  • Developing a plan to help ensure your income lasts throughout retirement.

Professional advice can provide clarity and support during uncertain times.

Key Takeaways

Investing can be challenging, especially during periods of market volatility. However, understanding key strategies and staying focused on your goals can help you navigate uncertain times. Here are some important points to keep in mind:

  • Market downturns are a normal part of the investment cycle.
  • A financial plan can help guide decisions and reduce emotional reactions.
  • Strategies like dollar-cost averaging, diversification, and risk assessment may be useful.
  • Professional advice can refine your approach and support long-term goals.

While market volatility is temporary, the decisions made during these periods can have lasting impacts. Staying informed and making thoughtful choices may help turn a down market into an opportunity for growth.

Next Steps

Down markets are inevitable, but your response to them can make a difference. Use these periods to reassess goals, refine strategies, and strengthen your financial standing.

For personalized advice, consider consulting a financial advisor.

Note: The information provided in this article is for educational purposes only and should not be considered financial, tax, or investment advice. Readers are encouraged to consult with a qualified financial advisor or tax professional to address their specific circumstances and goals. Past market performance is not indicative of future results.

Sources:

  1. Associated Press. AP News. June 8, 2023. "The S&P 500 is in a bull market. Here’s what that means and how long the bull might run." https://apnews.com/article/bull-stock-market-wall-street-cde5d042da6aa887e7d5ba64b62815ff
  2. Investopedia Team. Investopedia. Sept. 8, 2023. "US Recessions Throughout History: Causes and Effects." https://www.investopedia.com/articles/economy/08/recessions.asp
  3. J.B. Maverick. Investopedia. Jan. 3, 2024. “What is the average annual return for the S&P 500?” https://www.investopedia.com/ask/answers/042415/what-average-annual-return-sp-500.asp
  4. Davis ETFs. “Wisdom of Great Investors – Quotes.” https://davisetfs.com/investor_education/quotes
  5. Investopedia Team. Investopedia. "Bear Market Definition." https://www.investopedia.com/terms/b/bearmarket.asp
  6. Investopedia Team. Investopedia. "Market Correction Definition." https://www.investopedia.com/terms/c/correction.asp